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New EA studio to develop narrative marketing campaign set within the Battlefield universe



At present, Digital Arts introduced a brand new studio, Seattle-based Ridgeline Video games, tasked with creating a story marketing campaign going down within the Battlefield universe.

Led by Halo co-creator Marcus Lehto and composed of trade veterans from all over the world, the studio is “excited to inform tales and take gamers on unbelievable adventures which can be solely potential inside the Battlefield universe.”

“It’s a nice honor to have the chance to collaborate with DICE and Ripple Impact and lead the cost on increasing the narrative, storytelling, and character improvement alternatives within the Battlefield collection,” stated Lehto, recreation director and head of Ridgeline Video games.

“We’re persevering with to put money into the way forward for the franchise by bringing in new expertise and views,” stated Vince Zampella, Respawn founder and head of the Battlefield franchise.

“With Marcus and his workforce at Ridgeline Video games becoming a member of the world-class world workforce we have already got in place, Battlefield is within the strongest place to succeed.”

Battlefield 2042 is the latest mainline entry within the collection, and Season 2 kicked off on August 30 arriving with a brand new map, a brand new Specialist, three new weapons, and two automobiles.



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