In 2016, after a bout of chikungunya, Veena Malhotra (64) began experiencing an uncommon quantity of hair fall.
She recollects that she tried varied sorts of oils and cures, however nothing appeared to assist her. The sickness was adopted by knee surgical procedure, which resulted in much more hair fall.
An ardent follower of Ayurveda, she turned to experimenting with and infusing varied herbs with oils, looking for what would go well with her hair greatest.
These experiments would, 5 years later, result in her establishing Veena Ji’s Hair Oil, a enterprise born in her residence kitchen in Gurugram.
Launched in October 2021 with an funding of Rs 10,000, the enterprise at this time sells over 30 bottles of hair oil each month. Every batch is hand made and 100 per cent pure, she tells The Higher India. “The one factor that I’ll by no means compromise on is the standard of the hair oil I’m promoting.”
A seek for the right hair treatment
With sporadic hair colouring, Veena discovered that the feel and high quality of her hair took a extreme beating. “My hair was dry and fizzy, and the utilization of hair color solely additional destroyed the standard. I attempted a number of residence conditioners to make my hair smooth, together with eggs and curd. Whereas these would offer reduction for some time, the feel by no means modified for the higher.”
When she stopped getting her hair colored, she observed that the brand new hair progress was all white. “This, I used to be instructed, is a fallout of stopping hair color. Not eager to go down that path once more, I ended colouring my hair.”
It was throughout this stage that she was struck with the concept of creating her personal hair.
She began through the use of infusing dried curry leaves together with different herbs like ashwagandha (Indian ginseng) shankhpushpi (morning glory), methi dana (fenugreek seeds), kalaunji (black caraway), kala til (black sesame) and amla powder (gooseberry) with olive, mustard, sesame and coconut oils.
With every new ingredient she added, she studied the affect on her personal hair.
“It took me virtually 5 years to give you a formulation that nourishes the hair and aids progress. These infused oils even have for use as per the weather conditions. For instance, one can not use coconut oil within the winters, on condition that it hardens rapidly,” she provides.
Veena claims that the components utilized in making the oil promote hair progress, cease untimely greying and hair fall, treatment dandruff, and assist heal the harm as a consequence of air pollution. The oil can be utilized by males, ladies, and youngsters.
The proof of the pudding is at all times within the consuming, and Kanika Kush, one of many many pleased prospects of the hair oil, says, “Having tried a number of completely different hair oils over time, I can say with surety that this one is sweet. The consistency of the oil is a distinguishing issue, and it feels nice on my hair. I’ve been utilizing this constantly for a while now and am pleased with the outcomes.”
She provides that it is usually an ideal oil to make use of for a superb nourishing therapeutic massage. “Not simply me, even my husband is a fan now.”
Every 100 ml oil bottle is priced at Rs 220, together with a supply cost of Rs 60, relying on the place you’re primarily based. The merchandise are shipped pan-India and can be found on-line. “Whereas I’m pleased to promote the oil in bigger portions I need to guarantee that the client is pleased with the product earlier than they spend more cash on it. The 100 ml bottle is ideal to get that really feel of the product,” Veena notes.
‘There’s no proper age to start out’
“That is my post-retirement enterprise. I’ve labored all my life, and after retiring, the considered sitting idle didn’t attraction to me. Once I began making this hair oil, it was simply to make sure that I discover a answer to my very own private hair fall situation. Once I began giving out the hair oil to ladies in my very own local people, the response was wonderful,” she says.
The ladies began urging Veena to promote the oil in order that they may buy bigger portions. “None of them wished to proceed taking it at no cost. They wished me to place a worth to it and begin it on a business scale,” she provides.
That is the place Veena’s daughter Shefali Malhotra entered the body.
Moreover serving to the enterprise achieve recognition on social media platforms, Shefali additionally handles the advertising and marketing and gross sales.
Shefali says, “As a toddler, I by no means cherished my hair and didn’t consider in any of those residence cures. However at 40, I’ve not solely embraced them, however am additionally seeing the type of distinction they’ve made to the feel and quantity of my hair. The bonus is the shine.”
On the life her mom has led, she says, “It hasn’t been a simple life for mother. She survived an abusive marriage and caught round till my brother and I had been sufficiently old to be by ourselves. We’ve seen her endure, and to at this time see her stand on her personal ft and do one thing to name her personal is so inspirational.”
She continues, “It was due to her resilience that my brother and I managed to do properly. We’re the primary engineers and administration diploma holders in our household. That speaks volumes of how properly she introduced us up. Her spirit and perseverance has taught us each a lot.”
Her “largest achievement,” says the entrepreneur, has been in getting near 10 ladies from her local people to surrender chemical colors for the hair. She says, “It additionally signifies that fewer packets are making their approach into the environment. If a handful extra comply with of their footsteps and provides it up, I will probably be pleased. That is my approach of giving again to the surroundings.”
Veena, whose journey of self-worth and discovering her function even at 64 is actually inspirational, additionally shows child-like enthusiasm to study extra about social media platforms. Presently, she is engaged on rising engagement and reaching out to extra individuals. Shefali says, “That enthusiasm in her is actually infectious. She has by no means been one to say ‘I can not’, and is at all times eager on exploring.”
Maintaining a real sense of being “a enterprise with a coronary heart”, Veena Ji’s units apart 50 per cent of all its earnings for “worthy causes”, say the mother-daughter duo. “I’m hopeful to have the ability to enhance this proportion as and once I develop the enterprise,” Veena says. One such charity is the Sar Shabd Mission that, moreover operating a free dispensary, additionally conducts many free meals donation camps.
In the meantime, Shefali says her largest studying from her mom has been that there’s by no means any age to study or obtain one thing. And as Veena notes, “For those who really feel like doing one thing, go forward and do it.”
To succeed in out to Veena and place an order, click on right here.
Do observe: It is a small home-based business and all merchandise are made recent. You may need to attend some time earlier than the oil will be made and delivered to you.
(Edited by Divya Sethu)